How do you choose something new?

5 quick questions about how we make everyday choices.

About 3–5 minutes.

We’re trying to understand how people find and choose new things in everyday life. There are no right or wrong answers.

Share Experiences

1Think about something new you recently bought, tried, visited or watched. What was it?It could be a product, restaurant, shop, service, movie, event, place — anything.2How did you first hear about it or find it?3What did you do next before deciding?Did you search online, ask someone, check reviews, watch videos, visit a shop or do something else?4What finally made you choose it? Was there anything that made choosing difficult?5What is one thing you wish was easier when you’re trying to choose something new?

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